Focus areas
- Finance & Banking
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Full-time
Format
24 months
Duration
Paris, France
Campus
€
12,000
Tuition fee
Overview
- The Digital Marketing and Innovation MBA emphasizes a complete mastery of the digital economy value chain and combines an academic and practical approach to train professionals with multidisciplinary talents. The training revolves around a common core as well as a specialization module through which our students can deepen certain areas to orient themselves towards professions requiring very specific skills.
- The basic lessons of the course allow you to develop a sense of leadership and career planning. With an emphasis on innovation and the digitization of the economy, this module invites students to understand project management in innovative ways. They are invited to include their reflections in a logic of financial valuation and the image of the company.
- To the solid foundations provided by the first module are added practical knowledge around the implementation of campaigns, the design and creation of websites and communication in the digital age. The Digital Marketing MBA focuses on training digital strategy experts who are fully aware of the economic challenges that this entails. New channels, inbound and outbound marketing, brand content strategy or even SEO, social media, e-commerce, data ... all subjects relating to the digital world are the subject of courses designed according to teaching methods adapted to their particularities.
- The program is taught in French.
Admission requirement
Other
* Bac +3 (validated or in the process of being validated)
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Focus areas
- Finance & Banking
Focus areas
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Focus areas
- Operations & Supply Chain
- Marketing & Communication
- Digital Business & IT
Contact details
Campus address
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Some content on this page may utilize AI for structuring and ideation, with human oversight for accuracy, or may be sourced from ESLSCA Business School's website.
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